Oh, Hello there!

I’m Sara


40% photographer, 40% writer, 30% creative coach and 10% cake. I’m also terrible at maths.

& Instagram changed my life.

On this site you’ll find my thoughts, my work, and my continuing quest for the perfect under-eye concealer. I hope all three are useful to you.


More about me

I’ve made a few things for you!

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7 Days

to a Better Instagram


Have you ever felt like your Instagram potential is going untapped?
Perhaps you look at others and wonder why their accounts are so much more popular?
Or you pour over images by your favourite iPhone photographers and wonder how on earth they do it?

These are the questions I get asked the most: can you give me any tips? And my answer is always, YES, but we’d need a whole week just to cover the basics!

So, here is that week.

Whether you’re a creative, a company, a blogger or a professional, instagram clout goes a long way to creating buzz, traffic and even revenue when you get the magic formula just right.

If you’re looking to grow your Instagram, create the best images you can and find & engage with your true audience, you’re in the right place.

In 7 days and 7 challenges, you will refine, revamp and reinvigorate your account to create a true reflection of yourself and your online direction.

Just sign up to my emails to get my ‘7 day virtual retreat’ delivered straight to your inbox.

Re-opens early Sept

The Insta Retreat


Do you ever look at popular Instagram accounts and wonder how they do it? What are they doing that you aren’t? How are they making this work?

You’ve read all the ‘IG advice’ blog posts, maybe sat through a webinar or two. Perhaps you even signed up to an e-course and then applied some of the strategies. And nothing much happened. What gives? What’s the secret here?

Honestly? You’re only being given half of the picture.

The truth is that there isn’t just one magic trick – which is why I’ve put together a whole brilliant box of them. Advice and ideas you won’t find anywhere else, because these are my own, tried-and-tested techniques.

This course is my baby; an all-inclusive handbook for Instagram success, full of all the tricks and strategies I share with my mentoring clients, and everything I’ve learned in growing my 150k following.

Find out more

Hashtag Authentic

A Podcast for Online Creatives


Each week we dig into the different aspects of sharing our work online, and talk to the people who are figuring it all out. From the practical to the emotional, Hashtag Authentic covers all areas of creative life to dose you up on inspiration & information, and help you feel a lot less alone.

Video Tutorials

& some dreamy little vlogs


Some things are just best shown in motion – so despite my terror of talking to a camera, I’ve begun to share some videos over on my YouTube channel…